Designing simple, intelligent, and inclusive digital experiences.

I'm a Senior UX/UI and Product Designer with 15+ years of experience turning complex problems into intuitive digital experiences. I help companies transform ideas, workflows, and emerging technologies into accessible, user-centered products that are practical, scalable, and built around real human needs.

I've partnered with startups and global brands across AI, fintech, telecommunications, insurance, and e-commerce. From shaping early-stage products to improving established enterprise platforms, I combine strategic thinking, user research, interaction design, and systems thinking to solve meaningful product challenges.

My work spans the entire product design lifecycle—from discovery and UX research to prototyping, usability testing, design systems, and implementation. I also bring over a decade of experience collaborating with distributed teams and leading designers, working closely with product managers, engineers, and stakeholders to turn complex requirements into clear, cohesive experiences.

Areas of Expertise

• Product Strategy & UX: Product discovery, UX research, information architecture, user flows, wireframes, and usability testing.

• Digital Product Design: Responsive websites, mobile applications, SaaS platforms, and enterprise software.

• AI & Complex Workflows: Translating complex capabilities into intuitive, human-centered product experiences.

• Design Systems & Accessibility: Scalable component libraries, design tokens, and WCAG 2.1 accessibility principles.

• Design Leadership: Cross-functional collaboration, mentoring designers, and leading distributed design teams.

• Tools: Figma, Adobe XD, Jira, and Notion.

Selected Highlights

• 15+ years in UX/UI and product design, delivering digital experiences across multiple industries.

• 9 years with Toptal, recognized among the top 3% of global UX talent.

• Enterprise product experience: Led UX design for Mitel products serving more than 6 million users worldwide.

• Founder of Ounda Studios, exploring the intersection of music, technology, and user experience.

• Mentor at Parallel18, supporting early-stage startups with UX and product design.

I believe great design goes beyond making interfaces look good. It's about understanding people, simplifying complexity, and making technology genuinely useful.

Let's connect to discuss how thoughtful product design can help turn your next big idea into a meaningful digital experience.