New Balance
Marketing | Graphic Design | Visual Design
New Balance – These two campaigns for new running shoes idea had two premises and different focuses. The first campaign was for women’s running shoes and how we can inspire woman to use NB shoes for different types of scenarios, like doing yoga after work or simply going to the movies.
Calendar Card
Box Element
Runnovation - The second campaign was more about athletes and all about the outdoors and taking inspired action to go outside. This work was all about cross-training and hard work and how we can inspire you to get where you want to go.
Related Project
When I got to Columbia University for the first meeting I found out they were in the middle of rebranding each department. Quickly I adapted to the new brand and start working on the health department design. The challenge here was communication and how we got students to engage into the most important information about health care.