mpirik
Branding | Marketing
Logo - Mpirik represents simplicity and the elements we use to create the empirical formula. The m, separate from the rest, represents being different and creative as well as focusing on the first letter in the name. The brackets are symbols for a formula or mathematical equation. [m]
Name Story - There’s a profound story behind the mpirik name. The idea came from playing with compounds on a formula after we met for the first time and the company had a brief about idea elements to create new products. Based on those principles I created a compound and started adding different attributes. The attribute that stood out was simplicity. Basically, everything has to be simple and easy to use.
Researching, I found the simplest compound for a formula is the empirical formula. Empirical was a good base, but not a name; therefore, I abbreviated it to empiric, which by definition is a person guided by experience rather than experiments. And that definition gave the name of mpirik. The K is to honor the founder’s last name.
Brand -The brand and principles of the name mpirik represent simplicity, modernism and easy-to-use technology. We create simple intuitive tools for healthcare.
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